If you’re an online business selling tickets for concerts, plays, or movies, you probably understand the pain of tickets going unsold. Some people may not attend particular events because the passes are costly, while others may want to experience only a part of the event and, therefore, not buy a regular ticket. To attract customers, you must offer different types of tickets and advertise discounts. Read on to know more!

Types of event tickets to sell
Before opening for bookings, you must consider whether the event will be virtual, in-person, or hybrid. Here’s a look at these three event formats and the types of tickets you must create for guests for each format:

In-person
An in-person event takes place at a physical venue. Trade shows, vehicle shows, and art exhibitions are a few examples. You must create an in-person ticket for an in-person event. When visitors arrive at the venue, they can check in by producing the ticket at the entrance. You or your team can scan the ticket via the admin panel, staff portal, or event ticket apps to very its authenticity.

Virtual
A virtual event takes place online. Examples include online conferences, webinars, and product launches. You must create a virtual ticket when hosting a virtual event. This ticket may have a passcode that participants have to enter into their computer to access the event website. Those who enter the incorrect credentials may be denied access to the session.

Hybrid
A hybrid event is hosted in a physical location as well as recorded and streamed online in real time. Popular examples are concerts and sporting competitions. When you arrange a hybrid event, you can generate tickets allowing guests to attend virtually, in person, or both.

To understand which type of tickets to produce, you must access your upcoming event calendar and plan accordingly. Printing in-person event tickets for a conference to be held online can lead to a significant loss of revenue. If the event is scheduled to be held both offline and virtually, analyze previous trends to determine how many offline and online tickets you will require. Handling ticket sales is not easy, but planning ahead of time will help you sell all the tickets you have.

Tricks to boost ticket sales
Ensuring shows go houseful is crucial because it helps generate revenue and fund the event’s production. But no matter how hard you try, there are days when customers may be disinterested in booking event tickets. Here are a few tips and tricks you can try to boost sales during such times:

Offer group admission tickets
Group tickets are special tickets that provide admission to a group of people at a lower cost. Offering group discounts can immediately raise the number of people attending the event, whether a bunch of corporate employees looking to unwind or a circle of college friends.

Sell tickets with a theme
If you’re accepting event ticket bookings for a Halloween party or a Christmas get-together, themed promo code tickets can draw attention. They can make the event buzz-worthy and generate excitement among guests. So, feel free to personalize your tickets to add to the festive atmosphere.

Tickets as gift cards
When people find it hard to choose a present for a loved one, they sometimes give them gift cards. Advertising your tickets as gifts can be an excellent strategy to boost sales. To make the deal more attractive, you may attach free coupons for food stalls and meals to the ticket.

Offer early-bird discounts
As the name implies, early-bird discounts are special prices offed if someone makes a reservation well in advance. These kinds of tickets put attendees under pressure to purchase immediately.

VIP tickets
While many people look for low-cost tickets, those with a big budget book VIP passes that provide a more gratifying experience. VIP tickets cost more but offer fast-track entry and the best seats at the venue.

Invest in an event ticketing software
The market has many software solutions that help ticketing businesses store customer and event information and track ticket stocks. Such software may be linked to event ticket apps, which customers can use to access details of shows, select seats, and make payments. Further, they may help with printing event ticket samples and finalizing a design. The software you use to sell tickets can impact user experience significantly. Businesses may suffer huge losses by investing in a ticketing platform that confuses guests during registration and payments.

The next time you have a big event, don’t forget to follow these tips for good ticket sales!