Most businesses maintain a massive database of prospective customers and leads. However, a common obstacle business owners face is outdated or incorrect data about these individuals, leading to lower conversion rates. That’s where sales lead management software comes in. Often integrated into CRM software, it helps acquire new clients, track sales conversions, improve customer collaboration, and offers several other benefits. Here are five popular sales lead software business owners should consider using.

Sales Creatio
Sales Creatio is an end-to-end sales management platform equipped with everything a business needs to generate and track leads. The lead software helps businesses manage accounts and contacts, locate customers through social media, and segregate customers based on set business parameters. Also, there are tools for customer collaboration, lead management, and sales forecasting. Those interested in Sales Creatio can choose between plans that cost $30 per user/month and $60 per user/month, besides other options.

Zendesk Sell
Zendesk Sell is a sales CRM software popular among many established businesses. It offers email tracking, email notifications, activity reporting, and email automation. Zendesk Sell also features sequencing: a function that engages contacts and leads by setting up automated emails and tasks. Other features include a native dialer that can log and record every call and provide access to call scripts and notes. The sales lead software is available at $19 per user/month when billed annually.

Pipedrive
Pipedrive is a top-rated CRM software that offers plans as low as $12.50 per user/month when billed annually, making it suitable for firms on a budget. The software is equipped with features that enhance a business’s sales and conversion rates. With Pipedrive’s CRM, businesses can create customizable catalogs of their goods or services, making it easier to identify what’s in the inventory. The chatbot, live chat feature, and web forms further help increase the number of leads captured by the system. The CRM software also enables businesses to acquire new customers from websites, emails, events, social media, and more through a slew of integration apps.

Zoho CRM
Zoho CRM is yet another impressive sales lead software. The system can help identify the best leads, turn them into conversions, engage with these leads from start to finish, and analyze valuable information to improve sales. The software can also measure ROI from a business’ online ad spend. Further, Zoho can print QR codes on business cards to make it easy for customers to share their contact information with the software. It can also improve the business based on customer feedback from popular social media platforms. Businesses can use Zoho’s CRM software starting at $0 for the free version. Paid plans cost about $70 per organization/month, or $60 per organization/month when billed annually.

HubSpot CRM
HubSpot CRM is popular for small businesses and has excellent lead management and marketing features. With the software, one can manage their leads from a centralized database. They can view communication history, track and generate leads, categorize customer lists, and do more. HubSpot is also the central hub for marketing, customer service, CMS, sales CRM, and operations. The company enables users to pick from plans starting at $45/month, billed annually.

While sales lead software can help identify and convert leads, one must choose the right software for the best results. When choosing, it’s crucial to consider the business size, industry, and budget, among other factors.